The most commonly perceived error is said to be caused by a lack of diverse scope within curation staff, including overlooking mainstay artists in large genres, potentially causing a categorical homogenization of musical styles; even impacting mainline artists like within hip hop with A Tribe Called Quest. Using this, users can perform various actions such as pulling playlists, launching radio stations, playing or pausing songs. Named the Car Thing, it represents the music-streaming service’s first entry into hardware devices. Spotify first announced a voice-activated music-streaming gadget for cars in May 2019. In January 2014, Spotify removed all time limits for Free users on all platforms, including on computers, which previously had a 10-hour monthly listening limit after a 6-month grace period. Users can refine playlists with additional instructions, such as “more upbeat” or “happier songs”.
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The post stated that all free members would be limited to ten hours of music streaming per month, and in addition, individual tracks were limited to five plays. In April 2011, Spotify announced via a blog post that they would drastically cut the amount of music that free members could access, effective 1 May 2011. Spotify has experimented with different limitations to users’ listening on the Free service tier. Instead, a 30% commission is applied to recording royalties generated from all streams of selected songs in Discovery Mode contexts—Spotify Radio and Autoplay.
Acquisitions, podcasting and exclusivity deals
- In June 2019, Spotify launched a custom playlist titled “Your Daily Drive” that closely replicates the drive time format of many traditional radio stations.
- In 2012, the company ranked 2nd in campaign donations of technology and Internet sections.
- In 2025, Google announced SynthID Detector, a tool that uses watermarking to identify whether content such as text, images, audio, or video was generated using Google products.
- Some liberal users responded by cancelling their subscriptions and calling for a boycott.
- In February 2021, Spotify announced their plans to introduce a HiFi subscription, to offer listening in high fidelity, lossless sound quality.
- “Follow” lets users follow artists and friends to see what they are listening to, while “Discover” directs users to new releases as well as music, review, and concert recommendations based on listening history.
- Other Palestinian employees have described an “institutionalised bias” within the company.
Other artists and podcasters, such as Joni Mitchell, Nils Lofgren, Brené Brown, and Crosby, Stills, & Nash, also announced a boycott of Spotify. This policy was revoked in June because the company deemed the original wording to be too “vague”; they stated that “Across all genres, our role is not to regulate artists. Therefore, we are moving away from implementing a policy around artist conduct”. In response to the allegations about unfair compensation, Spotify claims that it is benefitting the industry by migrating users away from unauthorized copying and less monetized platforms to its free service tier, and then downgrades that service until they upgrade to paid accounts.
In March 2013, the five-play individual track limit was removed for users in the United Kingdom, and media reports stated that users in the United States, Australia, and New Zealand never had the limit in the first place. In April 2025, Spotify expanded its AI Playlist beta feature to Premium listeners in over 40 new English-speaking markets, including countries in Africa, Asia, Europe, and the Caribbean. All other streams of selected songs outside of Spotify Radio and Autoplay remain commission-free. In November 2021, Spotify launched the City and Local Pulse charts, aimed at representing the songs listened to in major cities around the world. The feature is represented by a bell icon on the app’s main page and is available on iOS and Android.
Research and technology
Spotify distributes approximately 70% of its total revenue to rights-holders, who will then pay artists based on their individual agreements. The primary point of criticism centers around what artists, music creators, and the media have described as “unsustainable” compensation. Following the Russian invasion of Ukraine, it temporarily closed its office in Russia and indefinitely suspended all of its services in the country.
Circle, highlight or tap to search anything on your Android device.
In April 2017, the panel was upgraded to leave beta status, renamed as “Spotify for Artists”, and opened to all artists and managers. In March 2009, Spotify began offering music downloads in the United Kingdom, France, and Spain. The company was, according to TechCrunch, planning to launch on the stock market in 2017, but in 2017 it was seen as planning on doing the IPO in 2018 to “build up felice bet a better balance sheet and work on shifting its business model to improve its margins”.
- In 2021, a conspiracy theory began to take hold that Spotify was filling its playlists in some genres (including jazz, chill and “peaceful piano”) with stock music attributed to a handful of little-known musicians, mostly Swedish, in an effort to meet demand for background music.
- On October 6, 2025, Spotify announced a partnership with OpenAI to bring music and podcast recommendations inside ChatGPT, allowing Spotify users to discover and queue new music through conversations, rather than search.
- In response, Google threatened to close off access to its search engine in Australia.
- In September 2025, Lossless audio, which allows Spotify users to listen to songs in very high quality, became available through Spotify premium.
- An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google.
- To handle this workload, Google built 11 data centers around the world with several thousand servers in each.
Explore AI experiments from across the company. Your personalized AI research assistant, right at your fingertips. Following media reports about PRISM, the NSA’s massive electronic surveillance program, in June 2013, several technology companies were identified as participants, including Google. Google provided anonymized location data from devices in the area, which raised privacy concerns due to the potential inclusion of unrelated protesters. In 2020, the FBI used a geofence warrant to request data from Google about Android devices near the Seattle Police Officers Guild building following an arson attempt during Black Lives Matter protests. In August 2024, Google sent an email to users informing them of its legal obligation to disclose certain confidential information to U.S. government authorities.
Ek first had the idea for Spotify around 2002 when peer-to-peer music service Napster shut down and another illegal site Kazaa became popular. It distributes approximately 70% of its total revenue to rights holders (often record labels), who then pay artists based on individual agreements. Unlike physical or download sales, which pay artists a fixed price per song or album sold, Spotify pays royalties based on the number of artist streams as a proportion of total songs streamed. Spotifya is a Swedish audio streaming and media service provider founded in April 2006 by Daniel Ek and Martin Lorentzon.
Despite the extensive global coverage, the service remains unavailable in several countries and territories, including Afghanistan, British Indian Ocean Territory, Central African Republic, China, Cuba, Eritrea, Iran, Myanmar, North Korea, Russia, Somalia, South Sudan, Sudan, Syria, Turkmenistan, and Yemen. However, there has been some concern about the music streaming platform’s social media features. Spotify Wrapped had generated two billion impressions worldwide, and more ninety million Spotify users share their Spotify Wrapped statistics online, especially through social media.
In July 2013, Google introduced the Chromecast dongle, which allows users to stream content from their smartphones to televisions. In 2025, Google announced SynthID Detector, a tool that uses watermarking to identify whether content such as text, images, audio, or video was generated using Google products. The sister service, Google AdSense, allows website owners to display these advertisements on their website and earn money every time ads are clicked. Google indexes billions of web pages to allow users to search for the information they desire through the use of keywords and operators.
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In January 2015, Sony announced PlayStation Music, a new music service with Spotify as its exclusive partner. In December 2021, Spotify acquired Whooshkaa, a podcast tech company that develops specialized technology that allows radio broadcasters to easily turn their existing audio content into on-demand podcast programming. In November 2021, Spotify acquired audiobook company Findaway, including its publishing imprint OrangeSky Audio. On 3 July 2020, cybersecurity firm VPNMentor discovered a database containing 380 million individual records, including the logins and passwords of Spotify users. Ek’s initial pitch to Lorentzon was not initially related to music, but rather a way for streaming content such as video, digital films, images or music to drive advertising revenue.
Later that same year, in March, Spotify removed all limits on the free service tier indefinitely, including mobile devices. Using PC streaming, a similar structure to the one used today allowed the listener to play songs freely, but with ads every 4–7 songs depending on listening duration. In January 2012, the free trial periods began to expire, limiting users to ten hours of streaming each month and five plays per song. Spotify launched in the United States in July 2011, and offered a six-month, ad-supported trial period, during which new users could listen to an unlimited amount of music for free.
In May 2012, Google acquired Motorola Mobility for $12.5 billion, in its largest acquisition to date. In May 2011, the number of monthly unique visitors to Google surpassed one billion for the first time. These data centers allowed Google to handle the ever-changing workload more efficiently. To handle this workload, Google built 11 data centers around the world with several thousand servers in each. On March 11, 2008, Google acquired DoubleClick for $3.1 billion, transferring to Google valuable relationships that DoubleClick had with Web publishers and advertising agencies. On October 9, 2006, Google acquired YouTube for $1.65 billion in Google stock, On July 20, 2007, Google bids $4.6 billion for the wireless-spectrum auction by the FCC.
The same December, it was announced that a $1 billion, 1,700,000-square-foot (160,000 m2) headquarters for Google would be built in Manhattan’s Hudson Square neighborhood. In March 2018, Google’s parent company Alphabet bought the nearby Chelsea Market building for $2.4 billion. In 2021, court documents revealed that between 2018 and 2020, Google ran an anti-union campaign called Project Vivian to “convince them (employees) that unions suck”. Google had previously been accused of surveilling and firing employees who were suspected of organizing a workers union. The formation of the union is in response to persistent allegations of mistreatment of Google employees and a toxic workplace culture. The coalition is made up of “13 different unions representing workers in 10 countries, including the United States, the United Kingdom, and Switzerland”.
In 2013, Spotify revealed that it paid artists an average of $0.007 per stream. Spotify for Artists states that the company does not have a fixed per-play rate; instead, it considers factors such as the user’s home country and the individual artist’s royalty rate. Of that amount, about 58.5% of its total revenue goes to the owners of sound recording copyrights, and the other 12% goes to the owners of musical compositions.